Market intelligence
Information about a market's size, growth, customers, competitors and trends, collected and checked so a team can decide.
What it means
Market intelligence is the work of collecting and checking facts about a market. Analysts ask how large a market is, how fast it grows, who buys, which firms compete, and where prices and demand are moving. The output might be a report, a dashboard or an alert. It only helps when each fact can be traced to a source and dated.
A market intelligence platform packages this work into software. Most products combine a database of companies and deals, a library of reports, and search across news and filings. Product, finance and strategy teams use the output for pricing reviews, market entry decisions and board updates. Related terms include competitive intelligence, which focuses on rivals, and market research, which often relies on surveys and interviews.
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Cite this entry
https://marketintelligenceplatform.com/glossary/market-intelligence/